真・地酒宣言 (Shin Jizake Sengen) translates as “The Authentic Local Artisanal Sake”
Inoue san, owner/brewer is bent on using only produce from Tochigi, where the brewery is. Tochigi is an hour north of Tokyo by train.
His aim is to showcase the splendour of Tochigi and where many breweries use rice & yeast cultivated in various parts of Japan, he collaborates with local rice farmers to help improve the quality of their crop.
He is also actively involved with the Tochigi Insittute of Brewing, where they research on new yeast strains and look to improve the quality of sake brewing in the prefecture.